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Are you thinking of selling? This letter is lengthy but I believe it will be worth your time.

You may already be aware of Edward Surovell Realtors but you may not know of me.

You may not know about the many great, innovative things I have to offer.

I can work with you from any of our 11 offices. We are NOT a franchise operation so I can and do work with our entire staff of over 260 associates. I believe in personal service. I am not an “agent” but a full time and fully licensed Realtor meaning I can list, show & sell any real estate in Michigan. I do this with honesty and integrity so you can rest assured that is how I’ll work with you. You will feel comfortable knowing I’m protecting your interests. When someone states their “team” is the largest in the area or they sell the fastest or for the most money, ask them are they comparing themselves to the Surovell team being we had over $500,000,000.00 in volume last calendar year, our average sale was over $20,000 higher then the next firm and our days on market shorter proving we know the real estate business. No other can state that! Many do not realize we are the largest which allows us to give your home maximum exposure to buyers.

Surovell Realtors are a full service brokerage and well-respected member of all the appropriate boards.

We have our own marketing, financing, relocation, title and closing departments.

I can place your listings in up to 6 Multiple List Service (MLS) systems covering most all of southern Michigan. Your property is placed in no fewer than 5 very popular web sites with inbound links from several other sites giving more Internet exposure then anyone else can offer. I am a member of “RELO” so I can offer relocation assistance from anyplace to anyplace in the world, even if it is just to the next town. This great service is always FREE and without obligation. I offer this service even if you should list with some one else. Give me a call for more information. Should you choose to list with others, I can still help you buy! Being a part of RELO gives me the opportunity to show your home to many people hoping to move in to the area.

I do not take listings so I can place signs in yards. Lots of signs do give an appearance of being a success at selling but when reduced sign riders and listing extensions are factored in, it becomes clear who is successful. The only listings I accept are listings I can sell! I would much rather turn down a listing, than disappoint a client. As a homeowner, I would not want the long-term wait and the price reductions until finally the listing agent seems to just abandon the listing and drifts away leaving you to wonder. Property priced at a few dollars is as important as any higher priced on the market. I work just as hard because I work for the owner, not the prestige of high value listings and sign exposure. I limit myself on active listings so I can give maximum attention to your property.

This is very important, often times Realtors over extend themselves causing you and the sale of your property to suffer.

I do not do a CMA summary. I do a complete & in-depth Comparative Market Analysis so you know exactly what your home may sell for. Which is well respected in the industry and is always FREE, as the property owner, you of course can list at any price you want, but you will know the price range it will take to facilitate a sale. If one of my listings have not sold in 60 days, I re-examine the marketing and CMA. Properly priced and marketed, property will sell. My average from listing to first offer is one of the best in the industry. I will do my best to meet this same quick response on your property.

I am unique in my free or discounted services such as FREE Home Protection One warranty on all my listings. You can rest assured your home is protected until the day of closing. I can also save you money on many inspections, and other expenses because companies offer through me discounts and reduced fee services which can boost your over all savings substantially.

’ve mentioned marketing.

Surovell marketing is one of the best but I also offer my own extensive marketing. This is in conjunction with massive mailings of full color post cards and feature sheets specific to one property. I do this with all my listings and I do this until the property is sold. On occasion I lose money after a sale due to this extensive marketing, but I always make a friend which often time’s leads to a future referral. If you had or have property listed, did you pick up a homes magazine to see your property advertised? Did you see it? With me you will! You will see it in a no smaller then ½ page advertisement, often times in color.

Surovell Realtors commission rates are based on a downward sliding scale, which often times save the seller hundreds and even thousands of dollars. One should not have to pay exorbitant rates based on the value of their home. When considering commission rates, watch closely for additional closing fees. There’s never any additional administrative, hidden or surprise fees charged by me. Our commission structure enables me to be very generous to buyer agencies/agents at NO extra cost to you. This is a great incentive to other company’s agents to show their clients my listings. Human nature and business sense dictate that if a buyer agency/agent can make more money showing one home over another, simply put, they will! 

In closing I would like to say the most important thing I offer you is the willingness to work hard, to be honest and to be in communication with you. I deliver to you all marketing, showings and general interest about your property. You will NOT wonder what is happening. If at any time a client is dissatisfied, I encourage them to fire me. This has not happened. 

Never hesitate calling me with any question, concern or information I can help you with, even if you choose not to list with me.

I say this with sincerity. I can and will help. 

The very best of wishes to you & yours,

Tom Shaft

Team Shaft

Edward Surovell Realtors

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